Why Shah Rukh Khan not promoting Dear Zindagi?

It was being thought that Shah Rukh Khan would appear on Salman Khan’s Bigg Boss 10 alongside Alia Bhatt for Dear Zindagi promotions. But he has ditched his friend and didn’t came to show. Alia Bhatt was all alone promoting the movie.

As per sources, Shah Rukh Khan again would not appear with Alia Bhatt in Comedy Nights with Kapil for movie promotions. But all this is happening for a fair reason.


According to a report, Shah Rukh didn’t want to promote Dear Zindagi too aggressively because as per him,  he would take away a lot of limelight away from Alia. If this is the fact, then Shah Rukh is so caring and sweet for Alia.

Directed by Gauri Shinde, Dear Zindagi is a slice-of-life film scheduled to be released on November 25. It focuses on up-and-coming cinematographer Kaira’s (Alia) many everyday problems and helping her approach life in a different way is therapist Jahangir Khan (SRK).

The premise is interesting and it’s refreshing to witness Shah Rukh take up roles he hasn’t experimented with before. The interesting bit, however, is that the senior star is aware how people may react when they watch him in Dear Zindagi.

I think it is a very interesting role and a nicely made film. I can add to it by just learning things on sets because I don’t have the courage to do a full-fledged film like that because the stardom is too big or I have not been offered such a script or whatever reason be it,” Shah Rukh Khan told Anupam Chopra on Film Companion.

Film Campanion



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